Why sport matters

Sport and physical activity help colleges to deliver a rounded educational experience and also address key agendas such as funding, quality and developing successful students.

Participating, volunteering, coaching and organising sport can improve a student's employability, health, confidence, self-esteem and attainment. In turn, sport supports many wider college objectives, including Ofsted outcomes, recruitment and retention.

A growing evidence base exists that demonstrates the impact of sport and physical activity on college and student outcomes. Our Why sport matters report presents some of this evidence and looks at how sport can help colleges achieve key objectives.

AoC Sport research has found that there is a positive link between engagement in sport, employability and future earnings.