Sport England relaunches This Girl Can campaign advocating non-traditional exercise

Sport England has today launched the latest phase of its This Girl Can campaign, Fit Got Real, which aims to tackle the inequalities in levels of exercise between different social groups of women.

The latest Active Lives Adult Survey  from Sport England showed significant differences in activity levels amongst women of different ethnicities, with South Asian and black women more likely to be inactive than white British women.

The campaign is looking to inspire and motivate women with its new Fit Got Real film by showing real women of different ages and ethnicities doing exercise which fits in with their lifestyle – whether that is running around a park pushing their child in a pram, hula hooping at home or teaching themselves how to swim using YouTube – and sharing the message that no matter how unconventional, it all counts as exercise.

The idea of engaging with young people of different ethnicities and overcoming barriers to traditional physical activity is at the forefront of AoC Sport’s This Girl Can Ambassador programme.

We have recruited Ambassadors from across the country who will be raising awareness of the Sport England campaign as well as promoting and delivering new and existing college activities to encourage their female students to get active.

Throughout October and November, the Ambassadors have been on training days to learn what their role entails, what a This Girl Can session looks like and how best to promote the activities in their college.

College staff and AoC Sport staff will then support the Ambassadors to achieve their goals. They will also be able to access a minimum of nine online training sessions including: disability awareness, mental health, social media, media & design and safeguarding training to enhance their personal development.

Here are some social media highlights from the Ambassador training days.

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